The most brilliant outdoor campaign ever

The most brilliant outdoor campaign ever

The rules for outdoor advertising are very simple.

• Never use more than 7 words
• Always use an attention getting visual
• Include the company logo
• Leave the boards up for a minimum of 30 days to achieve frequency goals
• Buy several locations to increase reach

The most brilliant outdoor campaign broke every one of these rules. Every single one. I use this campaign as an example in many of my presentations and wanted to share it with you too.

Read the whole story here: http://www.drewsmarketingminute.com/2008/08/the-most-brilli.html